Digital Dealer Orlando

jpistone — Mon, 22 Jun 2009 13:30:02 +0000

Welcome Home to chuckhuttonchevrolet.net

Good for Chuck Hutton Chevrolet! Let people get to know the dealership through simple video posted on youtube. As they tighten up their production quality they will be way ahead of the curve for dealers who should have started doing this months ago.

Compliment your self made video efforts with some “plugs” to direct people to watch your videos on facebook.

jpistone — Mon, 22 Jun 2009 13:21:01 +0000

Camaro Unveiling

The unveiling!

jpistone — Mon, 15 Jun 2009 16:49:52 +0000

Rep. Manzullo: Cash for Clunkers Bill Will Put Americans Back to Work

Lets maximize this stimulus effort from our government leaders to put some business back onto our dealerships lots. We stand ready with digital marketing strategies that will get your dealerships “CASH FOR CLUNKERS” message in front of Central Florida and Metro Orlando customers looking to utilize this great incentive.

http://www.nytrmgadrequest.com/tmp/1711-newfusion-CashClunkers/1711-newfusion-CashClunkers_300X250.html

Amid bankruptcies, auto industry seeks digital reinvention – DMNews

jpistone — Wed, 10 Jun 2009 18:52:07 +0000

Amid bankruptcies, auto industry seeks digital reinvention – DMNews

Shared via AddThis

jpistone — Fri, 05 Jun 2009 21:20:14 +0000

Amazing 7 year old Gina Marie Incandela performs at NBA Playoff Magic vs. Celtics

Just the most amazing version you will ever witness. GO MAGIC!!

New Fusion Media SEM Seminar

jpistone — Tue, 19 May 2009 14:14:06 +0000

Search Engine Marketing Seminar Part 1

Our New Fusion Media Seminar discussing the scope, effectiveness and efficiency of search engine marketing. Utilizing the full resources and knowledge of The New York Times, New Fusion Media takes marketing to the digital level for businesses small to large looking to gain insight and market share and drive more revenue for your marketing investment.

Kelley Blue Book Endorses Behaviorally Targeted Ad Impressions Online

jpistone — Thu, 14 May 2009 17:48:23 +0000

Behavioral Targeting for Auto Dealers

Behavioral targeting is at the moment completely foreign to the G.M.’s and Owners I have spoken with in the Orlando dealer Community. The concept is difficult to pitch from many aspects because it is such a new way of marketing and dealer advertising efforts remain very traditional. Newspaper, radio and tent sales.

At new Fusion Media, we are the exclusive re-seller for Yahoo! automotive behaviorally targeted ad impressions. Surprisingly, Yahoo! auto is the third most visited online auto resource nationwide just under ebaymotors.com and edmunds.com. Autotrader and cars.com are fifth and eight respectively.

In the Orlando market, there are 3.1 million impression available among the 35 different Yahoo! auto categories each and every month. A dodge dealer looking to tout their mini-van inventory could chose to focus on Yahoo! auto buyers looking specifically at the mini-van category. Or perhaps they want to show up in front of SUV buyers to emphasize the utility of their mini-vans offerings.

This is no longer the future of online advertising. It is the now and your dealer needs to get in the BT waters and start coming up in front of people who are in the market and looking specifically for your make and model of vehicle.

What is your message to the Community?

jpistone — Thu, 14 May 2009 17:14:02 +0000

What is your Dealerships message to the Community?

This video illustrates the need for serious consideration of your advertising efforts. Harrelson Toyota actually put a campaign together where they position themselves as the areas “but satisfier.” Hopefully not the image they intended when they developed this strategy.

Folks in the market these days are looking for simplified transaction and forthright deal making. David Maus Toyota in my hometown of Orlando, Florida, advertises that you will have your price and a payment within one hour of arriving at the dealership. That means a customer can walk in, meet their salesrep, walk the lot, select a vehicle, demo drive and have their vehicle appraised and prices and payments in front of them within one hour. Very appealing considering most people consider the car buying process to be a typically grueling one.

Consider the relevance of your message to the public and the benefit for them to pick your store versus the dozens of others vying for their business.

The New Guy

jpistone — Thu, 14 May 2009 02:16:05 +0000

newguy

Funny commercial for life insurance. Illustrates how creative still exists and thrives online.

Yahoo! Auto Behavioral Targeting

jpistone — Tue, 05 May 2009 18:22:16 +0000

Yahoo is almost everywhere on the web. With the recent conversion of Bellsouth email accounts to the Yahoo! email client, more users than ever are now starting their internet/email endeavors from a Yahoo! controlled enviroment. Yahoo! is abundant with resources and information channels such as Real Estate, Finance, Music, Movies, etc and of course Auto. All designed to inform, engage and keep people coming back day after day. Yahoo! Autos is broken into 36 categories. Full sized trucks, mini-vans, sub-compact and luxury to name a few. In any given month in the Orlando DMA (designated market area) Yahoo! Auto has measured impressions available somewhere around 3.5 million.

These “impressions” are opportunities for a dealer to appear in front of someone looking within the auto pages of Yahoo! Even better, the opportunity to appear in front of someone looking at mini-vans in the 32828 zip code and also researching financing options for new vehicles. Pretty dialed in or targeted opportunities wouldnt you agree?